With MomJunction, Marketers can reach the Moms who use MomJunction everyday to interact with other moms and  manage their lives.

Marketers creating a presence in MomJunction can engage with loyal, core audiences, just as with other first-generation community models, through information, entertainment, product discussions and consumer insights.  Unlike those models, however, MomJunction provides a powerful tool that enables marketers to:

• Develop channels of communication that feed off word of mouth
• Extend their reach and build bridges from current loyal customers  to new (prospective) customers
• Understand patterns and trends that drive word of mouth, respective to their brands and messages, their target audiences, and the interaction between them
• Shape messages and brand plans that leverage this knowledge
• Monitor the flow of their messages in and among secondary channels (groups)

 

Ripple™ — Enabling Community Marketing

Ripple is  a patent-pending method that combines human intelligence-based routing with social networks to provide a more efficient way of getting knowledge.  Ripple flows member questions, tips, knowledge and discussion through their extended network by trusted members of their groups.  Ripple Campaign Analytics provides a thorough set of data points on this communication, including message reach and reaction, profiles of key influencers, talkers and gateways of communication, plus information on how messages flow through social networks.

For more information about marketer opportunities with MomJunction, contact
partners@momjunctioncorp.com